Tips & Tricks

Boosting Website Speed in 4 Easy Steps

You’re asking, “What’s the deal with website speed?” If you haven’t realized it yet, speed has a crucial role in your ranking, as Google tries to please users by encouraging fast-loading sites and then ranking them higher on search results as compared to slow-loading ones. However, it’s not all about website ranking you know, it is also about user retention. Aside from the fact that you won’t be rewarded with better search engine ranking, you’ll also lose users who don’t have all the time in the world to spend even 10 seconds on a slow-loading web page.

Did you know that every second of delay…?

  • Annoys users resulting to 11 percent fewer page views
  • Loses customer satisfaction by about 16 percent
  • Reduces conversions by up to seven (7) percent (Aberdeen group)

As you see, it’s not only Google that hates slow website speed, but also your visitors. If you want to make it right not failing on that single important element of speed for your overall business success, check out the following tips on how you can start improving your site’s performance.

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  1. Add an index to your site: Have you looked into the optimization of your database (aside from your sites’ search engine optimization)? It can affect your page speed, whether you have a news site, an ecommerce or a blog with a dynamic functionality, such as an internal search. Get the data returned to the page faster by adding an in index instead of an internal search that has to scan records, which could total to thousands of data before it could narrow down and return the results.
  1. Skip the tracking codes: While you need analytics programs or applications (tracking codes), you don’t need them all. Yes, you got that right. In this case, you should review every program and remove the unnecessary ones to improve your site’s speed. And one more thing, include the tracking codes at the bottom of your page/s so that it can be displayed right away even when the code isn’t through loading yet.
  1. Limit the number of share buttons: While you need referral traffic (component of SEO), you should also review the share burtons you’re including into your site because most of these are JavaScript codes that generate iFrames on your page, affecting page-loading time. Promote and market your business with share buttons, but limit their number to improve speed.
  1. Use Google’s “PageSpeed Insights.” You can now access it through the search engine’s webmaster tools to analyze your URL lading-time speed as well as to get tips on how to fix problems. And because Google uses the same tool to determine your website speed, you should know by now how important that is to use it in order to find out what Google can see when crawling and ranking your site.

There you have the four easy steps in boosting website speed, which affects not only search engine ranking but also customers’ retention and satisfaction. Implement/apply them so that you can improve your site’s speed and increase conversions.

Don’t annoy another site visitor for every second of delay on page loading time, so for more information on how to boost your site’s speed and performance, please leave your feedback in the comments below. If you require a powerful hosting that will make your website load 10 times faster than conventional web hosting providers, feel free to get in touch with us at sales@shinjiru.com.my!

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